ss18 adidas spezial | adidas spezial history

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The adidas Spezial series, a testament to the enduring power of heritage sportswear and the visionary curation of Gary Aspden, rolls into its fourth collaborative year with the Spring/Summer 2018 collection. This isn't just another seasonal drop; it's a continuation of a meticulously crafted narrative, a celebration of adidas' rich history filtered through Aspden's keen eye and deep understanding of British subculture. The SS18 collection, like its predecessors, showcases Aspden’s ability to seamlessly blend archival designs with contemporary sensibilities, resulting in a range of adidas Spezial shoes, trainers, and apparel that resonate with both seasoned collectors and a new generation of enthusiasts.

adidas Spezial: More Than Just a Label

The adidas Spezial label itself is more than just a brand; it's a statement. It represents a commitment to authenticity, a reverence for the past, and a forward-thinking approach to design. It's a carefully curated collection that delves into the archives of adidas, unearthing forgotten gems and reimagining them for a modern audience. The adidas Spezial logo, a subtle yet powerful mark, signifies this dedication to heritage and quality. It's a badge of honour for those who appreciate the meticulous craftsmanship and historical significance embedded within each piece. The logo's evolution, reflecting the subtle shifts in design language across the various collections, is a microcosm of the overall Spezial story – a story of constant evolution grounded in a firm commitment to its roots.

adidas Spezial History: A Journey Through Time

To truly understand the SS18 collection, one must delve into the adidas Spezial history. Aspden, the creative director, isn't just designing shoes; he's crafting a narrative. His deep knowledge of British subcultures, particularly the Casuals movement of the 1980s, informs his design choices, influencing the colour palettes, materials, and silhouettes that define each Spezial release. The history isn't just about aesthetics; it's about the social and cultural context that surrounded the original adidas footwear. The shoes weren't simply objects; they were symbols of identity, belonging, and style. Aspden understands this, and his collections reflect this understanding profoundly. He meticulously researches archival adidas catalogues and collaborates with collectors to ensure historical accuracy and authenticity, creating a line that respects its past while engaging with the present.

The adidas Spezial team, a collective of designers, archivists, and collaborators, works tirelessly to bring Aspden’s vision to life. Their expertise ensures that each piece is not only stylish but also durable and meticulously crafted. This commitment to quality is palpable in every stitch, every material, and every detail. The collaboration extends beyond the design studio; it involves a network of individuals passionate about adidas' history and the cultural significance of its footwear. This collaborative spirit is integral to the success of the Spezial line, fostering a sense of community amongst its loyal following.

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